Vison and Mission

The Five Pillars of Juniper Cricket includes

1) Academy

2) League

3) Infrastructure

4) Technology

5) Popularize the sport to larger population

Juniper Cricket Academy's vision is to build a professional training platform, and thus providing the young cricket playing fraternity of Scandinavia with a solid foundation in core cricket principles while developing a studious mindset and tactical understanding of the role played by the individual in a game situation. You will be challenged to delve deep into the areas(Batting, Bowling Fielding, Wicket Keeping, running between wickets, game scenarios, captaincy and leadership, fitness) that interest you most and gain the strategic skills and insight to lead a successful, purposeful cricketing career or vocation.

The programme exposes you to:

• Former National and International Players

• Cricketing Network in Sweden and Denmark

• High Intensity Coaching

• Rigorous Physical Routine

• Advanced Cricketing Skills Coaching

• Exchange Programme with other premium clubs and teams in Sweden and Denmark

Juniper Cricket League's vision is to provide opportunities & exposure for U17 players across Sweden with more matches throughout the year. One challenge that our youth faces is that the season is limited to 4 months which is again hampered by busy schedule , rain and inadequate grounds. One way to address this challenge is by participating in tournaments outside Sweden. Especially during the winter break at countries where the sun shines. We also intend to create an off-season calendar by addressing the limitations of infrastructure. Our goal is to create a recurring state of art Under 17 premier Tournament in Gothenburg and provide opportunity for the youth team of Scandinavian countries to play some of the worlds best teams of their same age.

Juniper Cricket Infrastructure division will focus on building infrastructure and sports facilities in and around Gothenburg region. We have to look into various business models, investments, sponsorships to make this a reality. This is the backbone for academy and league to be successful.

Juniper Cricket Technology division will focus on bringing the latest digital trends that are making headlines in global sports into the game of cricket. We will continuously source different POC's in the areas of Artificial Intelligence. We wish to engage with local universities in developing POC's. We will also bring the state of art technologies available across the world to cricket Sweden.

Juniper Cricket Centre of Excellence (JC-COE) will primarily focus on development activities of cricket in the region. Juniper Cricket Contact Programme is one such program under JC-COE to expand the sport cricket to wider audience in schools and clubs. Make Cricket as one of the main stream sports in Sweden. Cricket development in Sweden can be successful only if we expand the sport and integrate the same with mainstream population. Further this program will be fully aligned with the ICC Development Program. This will be one of the five pillars of Juniper where there will be a clear focus.

Note : Juniper Cricket will not have any teams by its own participating in the SCF League. We are neutral and will support all teams equally. As part of our long term vision: during off-season , Juniper Cricket will field teams across different invitational tournaments across the world which are organized by local clubs in America or Australia only if SCF National team is not participating. Our dream of arranging an international (clubs) u17 invitation tournament in Gothenburg will have to be aligned with SCF , RF and ICC.